👑 Die Reklame: ihre Kunst und Wissenschaft - Paul Ruben - 2 volumes complete set 1914

The work presents advertising as both an artistic and analytical discipline, combining theoretical essays with richly illustrated examples of early 20th-century commercial imagery, typography, and visual strategy. It is widely regarded as one of the foundational publications in the history of advertising and visual communication.

Issued on the eve of the First World War, the set captures a decisive moment in the evolution of modern media culture, when advertising began to develop into a structured visual system that would define much of 20th-century design thinking.

Berlin, Hermann Paetel Verlag, 1914. Two volumes, cloth bindings.
Volume I: 4th edition (1914) – Volume II: 1st edition (1914). Complete set.

Condition: original cloth bindings with traces of age and handling consistent with use. Ex-libris to both volumes. Internally complete and well preserved.