💎 Process Visual: Development of a Corporate Identity / Entwicklung eines Firmenprofils / Développement d'une identité d'entreprise

Through a series of projects, he shows how visual concepts developed from initial ideas to their final form.

With numerous colour and black-and-white illustrations, the book provides an interesting insight into graphic design and corporate communication of the period. An appealing publication for anyone interested in graphic design, typography, advertising and design history. The text is in English, German and French.

ABC Edition, Zurich, 1978, first edition, 204 p., richly illustrated, hardcover without dust jacket. Good condition; the page edges are discoloured.